10 most surprising tips to make your website more awesome
It’s never been cheaper or easier to create a website. That’s why everyone has one and everyone needs one.
Big problem is that the competition is everywhere and they’re upping their game too. So you need to make your website at least reach the standard and ideally standout, not by being all weird and different, but by being easy, clear and useful.
So whether your selling online coaching, offline personal training, ebooks, products or nutrition supplements, whatever!
Here are some of the best ways to delight your website visitors…
1. Clean up your navigation
Keep it simple because it creates mental strain. When you ask too much of visitors, they’ll walk before they figure it out.
A good idea is to put all unimportant links and info down the bottom of the page so that it doesn’t distract your visitors attention from your calls-to-action & key information you want to deliver.
2. Remember less is more
Keep graphics and photographs to a minimum. Don’t distract visitors from the most important parts of the page, especially call to actions.
Also, avoid giving your visitors too many options (this also applies to the links on the header and footer of your page). It’ll prevent choice overload where their brain will explode! Well…maybe not explode exactly but it’s definitely not a good thing.
3. Give your content room to breathe
It’s crucial to create enough space between paragraphs and images. People don’t read anymore, they scan. So make your content scannable and easy to identify the critical components and offers.
Watch your white space (portion of a page left unmarked). Super important to keep visitors focused on the right content in the right order. You want feng shui in your webpage…don’t make it like an Indian crossroads (I had no freakin idea where to look)
4. Use the right fonts & colors
Although it’s always been kinda important…it’s gotten a lot more important over the last couple of years. It’s like the entire internet has finally created design standards…crazy I know! My eyes are desperately offended now when I see the wrong font although I can’t say I’m an angel either…
5. Think of every page as a landing page
Don’t assume that all of your users would enter your website through your home page and then navigate through the site.
Often visitors enter through a page that is not the home page. So don’t be afraid to repeat your key information on every single page, especially calls to action.
Experts suggest that you place your calls-to-action and contact information (if you need to be contacted) at the top of the pages so that they can be easily spotted.
6. Use bulleted lists & clear formatting
An eye-tracking study by Clicktale says that users pay attention more closely to bulleted lists and texts in bold and italics.
Because of their appearance, they attract more attention and help speed up reading by breaking down information into separate parts and highlighting important words and phrases.
7. Choose the right visuals
We explained that less is more earlier…aside from minimizing graphics and visuals, make sure you choose the right ones to go to your site too.
Replace your long blocks of texts with short ones and backed by meaningful visuals to back up your main points. Make every image fight for it’s existence.
8. Choose the right keywords
Examine the keywords that help you convert closely and make sure you target those in your content.
You’ll probably have installed an analytics software on your website like Google Analytics right? Look at those keywords based on multiples of volume, competitiveness and conversion rate. Don’t be too broad or you’ll never make any progress. It’s all about finding niche keywords and using that long-tail these days.
9. Include user generated content
In general, people love reading about other people’s experiences. So make it easy for people to leave testimonials, reviews and even photos and videos of themselves using your products or services.
Most people trust online reviews as much as they would a friend’s recommendations. It’s also a good way to make your brand more personable and make your customers feel like you care about and trust them enough to use their content and photos!
10. Make your content standout
Ultimately, if you have great content, people will keep coming back to your website
So make every post easy to understand, useful and meaningful. It doesn’t have to be short to be meaningful and some people like a story…just don’t pad it out unnecessarily.
So try these 10 tips:
- Clean up your navigation
- Remember less is more
- Give your content room to breathe
- Use the right fonts & colors
- Think of every page as a landing page
- Use bulleted lists & clear formatting
- Select the right visuals
- Choose the right keywords
- Include user generated content
- Make your content standout
Oh and one more thing…actually should have put it right up there but it’s a bonus one for you that have read this far…
11. Make it mobile
Nowadays, people aren’t just going to be checking out your website on their laptops…it could be on their iPhone, iPad, Kindle Fire, laptop or desktop (wow! We use too much technology!)
And if you’re didn’t get the memo…last year mobile overtook fixed internet access for the first time. So design for mobile like you would your new, hip Grandma – watch your font size isn’t too small (no less than 11pt), make it at least look professional and choose responsive themes.
Thanks for reading and getting Moxiee