The app helping top coaches change more lives

Hi! My name is Alex Asher and I’m the founder of Moxiee.

I developed the idea for Moxiee while I was building my own group fitness business, Wake Up Fit, based in Auckland.

What struck me as a trainer was that my client’s worked really hard when we were together 2 hours a week BUT how were they going the remaining 99% of the time they weren’t with me?

Habits at home keep results in the gym.  My clients really appreciated that little bit of extra accountability and motivation to stick with good habits but there was no way I could manage so many clients just using email and text-message.  I talked with other personal trainers, actually 150 other PTs, who were also having similar problems. Trainers need a system so that we can provide consistent, timely support to our clients.

More About Alex

My name is Alex Asher. I have been passionate about fitness since forever and most notably ran 2300km (and swam 63km) in 63 days from Cape Reinga to Wellington around the entire east coast in the summer of 2010.

That’s a long story but I am also a third dan black belt in Seido karate instructor and run the successful ‘Wake Up Fit’ bootcamp based in Auckland.

Moxiee is my life at the moment.  I’m determined to make this happen because I can see personal trainers creating positive impact on the world on a scale like never before.   So let’s join forces and make it happen.