The app helping top coaches change more lives

Marketing: Health and fitness professionals you have permission

I just learned a secret insight about what is preventing myself and other health professionals from helping more clients. It’s not the market. It’s not competitors. It’s not even technology. It’s actually our beliefs. To be able to help more clients we need to get out of our own way and sell our business.

I went to a workshop with Paul Wright yesterday, an expert business coach for health and fitness professionals… You see, it’s our beliefs about marketing that are the biggest barrier to us succeeding in marketing. Paul helped us all unravel each one.

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Should personal trainers really become coaches?

Spending 4 days at Filex, I was fortunate enough to listen to the wisdom of the best in the fitness business. One theme that seemed to consistently come up was “coaching”. Why should personal trainers care about coaching? Can’t we just stick with prescribing exercise? Isn’t coaching someone else’s job?

Well actually I think the answer to that question depends on the answer of another question…”What is the problem, people are hiring us to solve for them?”

Troy Morgan asked the audience this in his inspiring session on the “Business of creating a difference” and I think it really hit the nail on the head, “What are the majority of people hiring us fitness professionals to solve?”

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How will online coaching get me more clients offline?

The problem with only coaching people in person is that you are just trading time for money. You only have so much time during the week (168 hours) and so much physical, emotional and mental capacity, so you only have so many clients you can coach during the week. For most coaches this is around 20 – 30 clients per week.

I’m going to tell you more about how online coaching helps you get more offline clients but first…

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Why online coaching rocks!

Top coaches still suffer some big problems…

As coaches and personal trainers, we are familiar with the struggles our clients have with motivation. We can’t be with them 24/7, but it’s hard for us to track everything our clients do. But it’s the habits that we stick with everyday that create the results for our clients (positive or negative)…

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How to succeed online: What I learned from the best in the coaching business

The website is so often now your client’s first impression of you. I’m sure many of you personal trainers and top coaches look a lot more presentable than their websites do but many clients won’t get a chance to see that because they get turned off at the website.

So I thought to a top personal trainer that is having such a massive impact online: Michelle Bridges.

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The Perfect Post (Tribute)

This blog article is largely about digesting a fascinating article by Kevan Lee from Buffer that looks at “The Ideal Length for All Online Content”. This guy should know right?

Buffer is a social media tool that enables users to schedule and organise their future posts and tweets. It’s literally responsible for posting billions of messages a year.

However, statistics are one thing. They help us find patterns from a lot of data but they are not necessarily great at matching the quantity with the quality. So I thought I’d check it out and see if they were at all accurate with my small test group. I picked 10 top personal trainers and related influencers that I follow and have a large enough twitter bases to get some good insight.

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Weight loss clients’ complaining that they’re not seeing results anymore?

The problem with weight loss

Weight loss can often seem so easy at first. With your help as a coach, your client at least goes from no exercise to some exercise. This immediately helps them lose weight by boosting their metabolism and burning more calories. Their body is burning more more calories than they need to put in so they start losing weight. Everything is going well…until their momentum and their metabolism slows down.

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Make time for your habits

“I didn’t have time” is the grown ups version of “the dog ate my homework”. We think this is a great quote for fitness motivation.

The best way to have time is to make time and make it a habit…

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How to set your best client goals for 2014

Goal setting seems easy but it’s often done wrong. Set your clients up to succeed with you in 2014.

Error 1: Too Much Too Soon

Trainers that set or allow their clients to set goals that are too ambitious and optimistic are just setting themselves up for failure. Your client judges your ability as a trainer against the goals you set – so get a “win” and gradually increase the challenge…

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Matching fitness with technology with community

You know that cool app – map my run? It made it easy to track where you ran on the map. You might have tried map my fitness, same company. They just got bought by one of those multi-billion dollar apparel companies, Under Armour.

What’s interesting is the continuing trend of physical products (like the shoes and clothing we wear), mixing with technology. Nike has actively pursued it’s own app – Nike Fuel, Nike Training Club and Nike +.

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