This blog article is largely about digesting a fascinating article by Kevan Lee from Buffer that looks at “The Ideal Length for All Online Content”. This guy should know right?
Buffer is a social media tool that enables users to schedule and organise their future posts and tweets. It’s literally responsible for posting billions of messages a year.
However, statistics are one thing. They help us find patterns from a lot of data but they are not necessarily great at matching the quantity with the quality. So I thought I’d check it out and see if they were at all accurate with my small test group. I picked 10 top personal trainers and related influencers that I follow and have a large enough twitter bases to get some good insight.