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Should personal trainers really become coaches?

Spending 4 days at Filex, I was fortunate enough to listen to the wisdom of the best in the fitness business. One theme that seemed to consistently come up was “coaching”. Why should personal trainers care about coaching? Can’t we just stick with prescribing exercise? Isn’t coaching someone else’s job?

Well actually I think the answer to that question depends on the answer of another question…”What is the problem, people are hiring us to solve for them?”

Troy Morgan asked the audience this in his inspiring session on the “Business of creating a difference” and I think it really hit the nail on the head, “What are the majority of people hiring us fitness professionals to solve?”

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